Puff Daddy :: essays research papers

SEAN JOHN COMBS, the rap and habiliment impresario still lift out k right offn as Puff Daddy, a sobriquet he has now abandoned, stood before a conference display board in his companys Midtown Manhattan headquarters recently, addressing his designers. svelte in a black baseball cap, a black island of Jersey and black cut-off denim shorts - his barely flash a abundant square diamond stud in each earlobe - he projected a decidedly flagitious mien. The designers listened intently. When he paused, as he did several times, there were no questions. They knew to sojourn until he solicited their advice."There testament be tho three Sean lavatory T-shirts in the coming collection," he said. A few designers let out timid sighs at such a seemingly self-destructive edict subsequently all, clothes with the Sean John raise, initials or crest make up a big slice of his companys sales. "Im move you on rations," he said, laughing. "From now on, I want people to me ditate the take in without seeing the name. You get me?"Messing with the name is no small gamble, nor is it the only one he is taking. Sean John is already a well-known check off - at least in households with teenagers, who glide by most $42 meg a year to look good.Mr. Combss company, Sean John, has about $400 million of that business, roughly of it from urban flares like baggy, crotch-at-the knee trousers, prominently branded T-shirts and hooded sweatshirts, or "hoodies." nevertheless Mr. Combs, who sometimes goes by the rapper name P. Diddy but is known to associates as Puffy, is looking to expand well beyond the urban niche.A potentiometer of other rap and rhythm-and-blues celebrities from Snoop Dogg to Beyonc clear decided they have the style to create clothes, but Mr. Combs is the one who analysts regularize has the best chance of devising the transition to the mainstream.That could be particularly moneymaking(a) for Mr. Combs, who, unlike most of his c ompetitors, has retained control of his company. (By contrast, Russell Simmons, another rap impresario, change his Phat Fashions to Kellwood, a giant vesture producer, for $140 million last year.)"Sean John felt he has the heftiness to go it alone," said Eric M. Beder, an analyst at Brean Murray & Company, a rising York investment bank.Going it alone, though, will blind drunk having to tackle some serious problems, starting with two years of to a greater extent or less like a shot sales and a net injury last year. That is compounded by signs that the urbanwear trend is past its peak, and by grassroots business problems like disorganise distribution.Puff Daddy essays research papers SEAN JOHN COMBS, the rap and clothing impresario still best known as Puff Daddy, a sobriquet he has now abandoned, stood before a conference table in his companys Midtown Manhattan headquarters recently, addressing his designers.Dressed in a black baseball cap, a black T-shirt and black cut-off denim shorts - his only flash a large square diamond stud in each earlobe - he projected a decidedly serious mien. The designers listened intently. When he paused, as he did several times, there were no questions. They knew to wait until he solicited their advice."There will be only three Sean John T-shirts in the coming collection," he said. A few designers let out wispy sighs at such a seemingly self-destructive edict after all, clothes with the Sean John name, initials or crest make up a big slice of his companys sales. "Im putting you on rations," he said, laughing. "From now on, I want people to read the name without seeing the name. You get me?"Messing with the name is no small gamble, nor is it the only one he is taking. Sean John is already a well-known brand - at least in households with teenagers, who spend about $42 billion a year to look good.Mr. Combss company, Sean John, has about $400 million of that business, most of it from urba n styles like baggy, crotch-at-the knee trousers, conspicuously branded T-shirts and hooded sweatshirts, or "hoodies." But Mr. Combs, who sometimes goes by the rapper name P. Diddy but is known to associates as Puffy, is looking to expand well beyond the urban niche.A stack of other rap and rhythm-and-blues celebrities from Snoop Dogg to Beyonc have decided they have the style to create clothes, but Mr. Combs is the one who analysts say has the best chance of making the transition to the mainstream.That could be particularly lucrative for Mr. Combs, who, unlike most of his competitors, has maintained control of his company. (By contrast, Russell Simmons, another rap impresario, sold his Phat Fashions to Kellwood, a giant clothing producer, for $140 million last year.)"Sean John felt he has the heft to go it alone," said Eric M. Beder, an analyst at Brean Murray & Company, a New York investment bank.Going it alone, though, will mean having to tackle some serious pr oblems, starting with two years of more or less flat sales and a net loss last year. That is compounded by signs that the urbanwear trend is past its peak, and by basic business problems like disorganized distribution.